About Us

The Hanaemu project team has a simple mission, which is to introduce Japan’s finest natural bath and beauty products to the world. This is a human to human endeavor, built on relationships of mutual respect between our buyers and the local artisans of Japan’s ‘monozukuri seishin’ (spirit of creation) culture.  Our promise is to search out new markets for these producers, whilst never compromising their dedication to quality with a ‘mass market, global merchandising’ approach.  Like the konjac cleansing sponges featured on this website, Hanaemu brand goods are hand-crafted in limited quantities, through processes developed generations ago. Cherish your health and enjoy a clear conscience with Hanaemu brand bath and beauty products.